Client: Dr. Daniel Leal
Year: 2018
Newings has developed a visual identity for the Dr. Daniel Leal brand, an Internal Medicine Specialist with a main focus on functional medicine - given its rising prevalence in the treatment of chronic illness through a holistic and innovating approach. 
Founded on the inherent phylosophy of functional medicine, a visual identity with a strong connection to verticality associated to balance and vitality, was therefore designed. 
Besides the branding, the brand´s stationary was also developed, as well as the online support products, namely, the website, blog and corresponding content for the social networks.