Client: Farmácia da Penha
Year: 2018

The CARE brand, Penha Pharmacy’s “sub-brand” consists on a new service which aims at providing a variety of personalized and adapted nursing care services, to the needs of their customers.


The visual identity of the brand, designed by Newings, comes from a symbiosis between the circle – which represents the circle of life – and protection, associated with health care.


Relating to the graphic language and universe of the brand, a set of pictographs inherent to the typology of the services was designed, therefore, allowing an easy interpretation of the existing content within the several developed communication pieces.